

Beyond the Horizon: Thriving at Baseblue
At Baseblue, life is more than just work—it’s a dynamic blend of challenges, growth, and collaboration. Our team thrives on innovation, adaptability, and the drive to lead in the ever-evolving bunker and shipping markets. Steven Kim, one of our traders, shares his journey, shedding light on what makes Baseblue an exciting and fulfilling place.
A Career Path Driven by Passion
I started as a bunker trader in Singapore in 2015, and relocating to Hong Kong to work for Baseblue was a natural step forward. With two years of experience in Singapore, I realized how crucial suppliers are in the shipping and bunker markets. Managing pricing and supply while ensuring competitive rates and reliable delivery is at the heart of this industry. Baseblue provided the perfect platform for me to grow professionally and take on a leading role in shaping the future of bunker trading.
A Day in My Life at Baseblue
Each day starts with a deep dive into the latest news and updates in the shipping and oil markets. Reviewing daily price updates from ports, monitoring cargo availability, and keeping track of supplier news are all integral parts of my role. Handling client inquiries, searching for new business opportunities, and actively trading in the market add to the excitement of my job.
What stands out most is the fast-paced nature of the work. Every day presents new challenges and opportunities to engage with clients and colleagues. The thrill of the trade, the ever-changing market conditions, and the need to stay ahead make every moment worthwhile.
Balancing Work and Personal Life
Work is an essential part of my life, not something separate from it. This perspective helps me stay flexible and responsive to clients while ensuring that my personal time is valued. Setting boundaries when possible and prioritizing quality time with my family play a crucial role in maintaining a healthy work-life balance. Finding what works best is key to sustaining both professional success and personal fulfillment.
Proud Moments and Team Achievements
At Baseblue, staying ahead of industry changes is a collective effort. One of the most rewarding experiences has been our company’s swift adaptation to alternative fuels, particularly biofuels. My team’s dedication to preparing for these changes and meeting market demands showcases the forward-thinking approach that sets Baseblue apart. Leading in a market that is constantly evolving and being prepared for the future is truly fulfilling.
Support and Growth at Baseblue
Baseblue’s commitment to its team members goes beyond professional development. With 20 weeks of paternity leave, I was given invaluable time to focus on my family, making the transition back to work smoother and more motivating. This level of support highlights the company’s belief in work-life harmony and the well-being of its employees.
For new parents in the workplace, finding a balance between work and family is crucial. Prioritizing both aspects ensures long-term success and fulfillment in all areas of life.
Looking Ahead
Life at Baseblue is defined by opportunity, innovation, and a strong support system. Whether it’s navigating the complexities of the bunker market, adapting to industry changes, or maintaining a fulfilling work-life balance, the company fosters an environment where I can thrive. As Baseblue continues to grow, so do I—building a future together, one step at a time.