Lessons Learned from Baseblue’s Director in Argentina

Lessons Learned from Baseblue’s Director in Argentina


This blog, penned by Christian Jorgensen, the Managing Director of Baseblue’s Argentina office, reflects on a remarkable 25-year journey of growth, challenges, and achievements. Join us as we share the milestones and experiences that have shaped our global presence.

As I reflect on my 25 years with Baseblue, formerly known as BMS United, I am filled with a deep sense of pride and accomplishment. Our journey in Argentina has been one of growth, challenges, and significant milestones that have shaped our presence in the region.

When we first opened the doors of BMS United in Argentina on May 1st, 2005, the vision was clear: to establish closer ties with our South American clients and harness the potential of Argentina’s vast grain exports. This was not just about business expansion; it was about creating lasting relationships and embedding ourselves in the local market. The initial years were challenging, as establishing a new office on another continent required logistical efforts, cultural adaptation, and building trust with local suppliers and clients.

One of the key turning points in my journey came in 2020, when the global shipping industry implemented regulations to reduce the maximum sulfur content permitted in heavy fuel to 0.5%. Argentina’s crude oil gave us a unique advantage with its naturally low sulfur content. Our intermediate fuel oil (IFO) typically contained just 0.3% sulfur, combined with high viscosity and calorific value, eliminating the need for blending. This regulatory change highlighted our strategic advantage and allowed us to offer superior fuel quality to our clients.

Over the years, the Argentina office has evolved into a critical sourcing centre for the entire group. We have built strong relationships with local partners, ensuring we can consistently offer the best prices and unparalleled service. This has been a collective effort, driven by a commitment to excellence and a deep understanding of the local market dynamics.

Looking back, I am immensely proud of what we have achieved. Building this office from the ground up and fostering a culture of excellence has been my greatest accomplishment. The journey has been filled with learning, growth, and the joy of seeing our hard work translate into success. As I look to the future, I am confident that the strong foundations we have built will continue to drive Baseblue’s success in Argentina and beyond.

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Lessons Learned from Baseblue’s Director in Argentina

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